Edge Digital
Our Work
EMAIL MARKETING
At our agency, we cater to a wide range of clients, including industry-leading multinational corporations as well as locally based businesses. Regardless of your company’s size, our dedicated team of pixel-perfect designers and skilled copywriters are committed to making every email we send on your behalf look amazing and effectively achieve your objectives.
But that’s not all – we take it a step further by being experts in data utilisation, allowing us to dynamically customise the content of each email. This personalised approach ensures that your emails deliver truly one-to-one communications, optimising engagement and fostering meaningful connections with your audience.
Don’t take our word for it though – have a look at some of the work we love.
EMAIL AUTOMATION
We collaborated with Banner Office Supplies to analyse their Customer Life-Cycle and pinpoint four areas for automation. Using data from three sources, automated scripting and algorithms generate personalised, timely messages for the entire customer base, driving consistent revenue growth month after month.
Our expertise in automated marketing programs allowed us to streamline Banner’s processes, saving them valuable time and resources.
INTEGRATED
We’re also tried and tested in delivering fully integrated Campaigns for our Clients. Combing email, direct mail and web channels to really maximise the impact and results of any activity.
Utilising highly personalised direct mail, with email and driving prospects to a personalised landing page proved very successful. This campaign for Office Depot achieved a 7% response rate which was brilliant!
CAMPAIGN CREATION
Our Creative Team came up with a bank of conceptual cut-through creative that provided a rotation of messages for a conserted lead generation campaign for Avena. Literally working in the ‘rubbish’ sector it was key to deliver and standout with clever and data personalised communication.
LOYALTY PROGRAMME
Office Depot achieved a remarkable £56k revenue surge within 3 months through a data-driven personalisation approach. Analysing two years’ sales data formed the campaign foundation. The innovative Loyalty Programme utilised tailored emails showcasing individual spending patterns and offered rewards for exceeding goals. Three tiers of rewards motivated customers based on spending increase percentages. Dynamic real-time updates on progress and eligibility maintained engagement. Timely and personalised emails encouraged increased purchases. More>
EMAIL FULFILMENT
Antalis, a forward-thinking and customer-centric company, has harnessed the power of Reactor Mail by Edge Digital to revolutionise their email fulfillment processes. Antalis understands the importance of efficient and timely communication in today’s fast-paced business landscape.
CONTENT MARKETING
In today’s dynamic digital landscape, crafting a compelling brand narrative and engaging with your audience has never been more essential. From cultivating an impactful content strategy to seamlessly managing your social media presence, leveraging email marketing, and gaining valuable insights through detailed reports, we have you covered at every step of the journey.
Let us guide you through the intricacies of content strategy, social media management, email outreach, and data analysis, all aimed at bolstering your reach, engagement, and impact.
We support Antalis Packaging in the research, idea generation, drafting and proofing of content, blogs and articles. AI-driven we have established the optimum process to deliver high-quality, SEO-optimised content with the human touch to ensure it delivers highly informative and entertaining content every time.
SEO AUDIT + TRAINING
As part of our on-going work with the Digital Team at Antalis we have enjoyed getting involved in a variety of fantastic projects. In this instance we carried out a full site audit on their inspirational satellite website Substr8 and identified many ways to enhance the set up, structure and content to enhance the organic SEO performance. We then ran training sessions across the wider Marketing Teams to guide them on content generation from a pure SEO perspective.