Largest building society in Wales and the sixth largest in the United Kingdom.

Working in partnership with Principality’s primary marketing agency Edge have been tasked to lead all email creative requirements for this leading building society. Typically this entails developing the email execution as part of an integrated multi-channel activity. We support all product sectors of the business including Insurance, Mortgages and Loans.

Our role is very much focussed on creativity and email best practice to ensure all email communications perform and present the brand in the best way possible.