Hyper-Personalisation
Data-driven AI formula that generates 1-1 content
Our technology is capable of extracting client data from various sources and analyzing it through our in-house software that efficiently configures data on the go. After that, we program and prompt a Large Language Model (LLM) before feeding the data into the AI system. This is where the real magic happens – the LLM generates customised messages for each customer in no time.
Data and AI-driven Hyper-personalisation
At Edge Digital, we stand at the forefront of a monumental transformation in email marketing. Through our proprietary email platform, we’re not merely riding the wave of innovation – we’re actively shaping it. Our cutting-edge technology is engineered to process data with a level of configurability that is nothing short of infinite. This means that we have the capability to adapt and refine our systems to suit the unique data profiles of each of our clients.
This proprietary software acts as the bedrock, allowing us to seamlessly integrate data personalisation with Large Language Models (LLMs). The result is an unprecedented level of precision and personalisation in email marketing. The power of this combination lies in its ability to generate content that is not just tailored, but one-to-one personalised. It’s akin to having a dedicated marketing team crafting individual messages for each subscriber.
As we pioneer this revolution, we’re not content with just being on the cutting edge. We’re actively pushing the boundaries of what’s possible in email marketing. This is where the excitement truly lies. The synergy between our proprietary software and LLMs represents a seismic shift in how businesses connect with their audience through email.
We’re proud to share that we’re already working with several clients to harness the immense potential of this powerful combination. Together, we’re not only redefining the effectiveness of email marketing but also setting a new standard for customer engagement in the digital landscape.
How does it work?
In simplistic terms we are able to sweep up and process all data a Client holds on its customers – be that CRM (eg. pulled from Hubspot), daily Sales Data feed, Comms engagement intel, and so on and so forth.
The data gets loaded into our infinitely configurable SAAS data lake platform which makes sense and order of the data.
We then write, test and action prompts for the Large Language Model (LLM) specifying what we require. In very basic terms this may be for a campaign to run a promotion on a ‘mild curry range’ with a list of parameters.
The LLM will then craft a personal message to each individual recipient promoting the product whilst generating a conversation built from the held data points.
There is a lot more to it than that of course! But the output is that we end up with a data file for each Customer including their hyper-personalised content.
Using our own proprietary email platform we can then send out the Campaign seamlessly.
Want to know more? Please get in touch.
