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Here, we’re all about sharing useful, interesting, and fun stuff with you! You’ll find not only case studies, showcases, and updates from Edge, but we’ll also be exploring the internet and looking into topics that matter to us and our clients. Get ready for some awesome content, like upcoming trends, handy industry tips, helpful guides, and a whole lot more.

Technology, Data & Psychology

Technology, Data & Psychology

Digital Marketing: Where Technology, Data and Psychology Converge In today's fast-paced and highly connected world, traditional marketing tactics are no longer enough to capture the attention of consumers. With the rise of digital platforms and the constant...

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Retro Review 2030

Retro Review 2030

Join us on a tongue-in-cheek 'retro' look back at 2030. What a year!! The year is 2030, and the UK marketing and advertising industry is a far cry from what it used to be. Gone are the days of traditional billboards and TV commercials – instead, we find ourselves in a...

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Retro Review 2010

Retro Review 2010

Escape the dizzying speed of marketing tech and join us on a reflective journey back in time to explore another pivotal year in the UK Ad and Marketing industry. Our next destination? The iconic year of 2010, a year filled with significant developments and milestones...

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Retro Review 1999

Retro Review 1999

In the ever-evolving landscape of marketing technology, where trends come and go in the blink of an eye, it's easy to feel overwhelmed. That's why we're hitting the pause button and embarking on a delightful journey back in time to explore the significant milestones...

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Cast Iron Ecommerce Marketing Strategies

Cast Iron Ecommerce Marketing Strategies

In today’s cutthroat e-commerce environment, having a strong digital marketing strategy is not just
important, it’s essential. It’s the key to standing out from the crowd, attracting customers, and ultimately, driving sales

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Creating a Social Media Content Calendar

Creating a Social Media Content Calendar

Creating a Social Media Content Calendar: A Step-by-Step Guide In today's digital landscape, social media has become an indispensable tool for businesses to connect with their audience, promote their brand, and drive engagement. However, without a well-planned content...

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Maximising Engagement on Social Media Platforms

Maximising Engagement on Social Media Platforms

Maximising Engagement on Social Media Platforms: Tips and Strategies In today's digital age, social media engagement is a critical metric for businesses aiming to build brand awareness, foster customer loyalty, and drive conversions. Simply being on social media isn’t...

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Repurposing Content

Repurposing Content

Repurposing Content: How to Get More Mileage Out of Your Existing Content As a business owner or marketer, you know that creating high-quality content is essential for engaging your audience, building brand awareness, and driving conversions. However, producing fresh...

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10 Powerful DIY Marketing Tips for Small Businesses

10 Powerful DIY Marketing Tips for Small Businesses

As a small business owner, you know that effective marketing is crucial for attracting new customers and growing your brand. However, hiring a full-service marketing agency may not always be feasible, especially when you're just starting out or operating on a tight...

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Hyper-Personalisation’s Impact on Email Marketing

Hyper-Personalisation’s Impact on Email Marketing

In today's digital world, where consumers are bombarded with countless marketing messages, it has become increasingly challenging for brands to capture the attention of their target audience. However, with the emergence of hyper-personalisation in email marketing,...

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Email automation: Why your business needs it

Email automation: Why your business needs it

Email marketing automation has become a vital tool for businesses seeking to enhance their performance and efficiency. By automating specific email marketing functions, businesses can streamline processes, enhance customer engagement, and drive revenue growth. For...

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We’ve Moved to a New Office in Cheltenham

We’ve Moved to a New Office in Cheltenham

We are thrilled to announce that our team has recently moved to a new office located at 7 Manor Park Business Centre, Mackenzie Way, Swindon Village, Cheltenham. This move represents a significant milestone for us, and we are excited about the opportunities and the...

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The dawn of Hybrid Account Managers

The dawn of Hybrid Account Managers

The Rise of Hybrid Account Managers: AI's Role in Transforming the Advertising and Marketing Industries In the fast-paced world of advertising and marketing, artificial intelligence (AI) is changing how people work. Hybrid account managers, who usually manage clients...

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IoT’s Impact on Digital Marketing

IoT’s Impact on Digital Marketing

Definition: The Internet of Things (IoT) is a network of connected devices that communicate with each other and the cloud. The Internet of Things has been a game-changer for various industries, and digital marketing is no exception. With the rise of IoT devices,...

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Content Marketing + LinkedIn Outreach = Potent Combo

Content Marketing + LinkedIn Outreach = Potent Combo

Maximum Impact: The Power Duo of Content Marketing and LinkedIn Outreach In today's fast-paced digital landscape, businesses are constantly seeking innovative strategies to nurture their lead pipelines and foster meaningful relationships with potential clients. Edge...

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Embracing AI and Machine Learning

Embracing AI and Machine Learning

Embracing AI and Machine Learning for Hyper-Personalised Marketing Campaigns In today's fast-paced and ever-changing world, marketing has become a crucial aspect of any business. With the rise of technology, the marketing landscape has also evolved, and one of the...

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Interactive Content

Interactive Content

The Power of Interactive Content in Modern Marketing Strategies In the fast-paced world of digital marketing, interactive content has emerged as a potent tool to captivate audiences, gather valuable insights, and drive conversions. Unlike traditional static content,...

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The Art of Storydoing

The Art of Storydoing

The Art of Storydoing: How Brands Can Move Beyond Storytelling to Drive Engagement In the world of digital marketing, storytelling has been a tried and true method for brands to connect with their audiences. However, as consumer engagement continues to evolve, a new...

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Changing Landscape of Email Marketing in 2024

Changing Landscape of Email Marketing in 2024

In the ever-evolving email marketing landscape, staying ahead of the curve is crucial to maintaining deliverability and compliance. As we step into 2024, notable changes are on the horizon that will reshape how businesses approach their email marketing strategies.

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What’s your Lead Magnet?

What’s your Lead Magnet?

Creating a compelling lead magnet is a crucial step in the digital marketing landscape. It serves as the gateway to capturing valuable prospect information and nurturing them into potential clients. Let's delve deeper into each step to refine and extend your...

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Unveiling the 12 Dominant Marketing Trends in 2024

Unveiling the 12 Dominant Marketing Trends in 2024

Welcome to a transformative year in the realm of marketing! As we step into 2024, the landscape continues its dynamic evolution, driven by technological advancements, shifting consumer behaviour, and emerging trends. Marketers are navigating a sea of possibilities and...

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Our New Referral Reward Programme: A Win-Win Partnership

Our New Referral Reward Programme: A Win-Win Partnership

We thrive on building strong relationships with our clients, and it's through your trust and advocacy that we've grown over the years. Today, we're excited to unveil our latest initiative—the Referral Reward Programme—a gesture of gratitude to our valued clients,...

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Humour in Marketing

Humour in Marketing

You're havin' a laugh. Why Humor is the Ultimate Key to Stand Out in Marketing: Leveraging Humorous Strategies to Captivate Your Audience and Foster Brand Devotion In the dynamic realm of marketing, where competition is fierce and attention spans are fleeting, the art...

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Empathy in Marketing

Empathy in Marketing

The Role of Empathy in Marketing: How to Create Campaigns that Connect with Your Audience on an Emotional Level Empathy, the ability to understand and share the feelings of others, is a powerful tool in marketing. It allows marketers to connect with their audience on...

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The Art of Storytelling in Marketing

The Art of Storytelling in Marketing

The Art of Storytelling in Marketing: How to Tell Compelling Stories that Resonate with Your Audience Storytelling is a timeless art form that has transcended generations and cultures, shaping the way humans communicate, connect, and understand the world around them....

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Mastering Mindfullness in Marketing

Mastering Mindfullness in Marketing

The Multifaceted Benefits of Mindfulness in Marketing Enhanced Creativity and Innovation Mindfulness enables marketers to tap into their innate creativity. By being fully present and engaged, marketers can unlock innovative ideas that resonate with their audience....

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Crafting Effective Subject Lines

Crafting Effective Subject Lines

Mastering Subject Lines: Email Marketing Best Practices Email marketing has become an integral part of any successful marketing strategy. With the rise of digital communication, email has become a primary means of reaching and engaging with customers. However, with...

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Revolutionising Email Marketing: AI Large Language Model

Revolutionising Email Marketing: AI Large Language Model

Email marketing has been a linchpin of digital marketing strategies for decades. However, with the advent of artificial intelligence (AI) and large language models (LLMs), it has taken on new dimensions of sophistication. Edge Digital are embracing this potential now.

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SEO Strategy: Winning Essentials

SEO Strategy: Winning Essentials

Essential Elements for Building a Winning SEO Strategy SEO is a crucial component of digital marketing, and it can help UK businesses attract targeted customers and dominate the local competition. By using effective SEO strategies, such as keyword research, on-page...

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Demystifying SEO Fundamentals

Demystifying SEO Fundamentals

Demystifying SEO Fundamentals: A Guide for UK Businesses Search Engine Optimisation (SEO) is the process of optimising a website to rank higher in search engine results pages (SERPs). SEO is a crucial component of digital marketing, and it can help businesses in the...

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Technology for a Greener Planet

Technology for a Greener Planet

Revolutionising Client Engagement: Harnessing CRM Data, AI, and Email Marketing for a Greener Future In our ongoing commitment to supporting our long-term Clients in their sustainability efforts, we're excited to introduce a new initiative that harnesses the power of...

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Content Marketing Bundle Launched

Content Marketing Bundle Launched

We've listened to our clients' feedback and fine-tuned our Content Cascade approach to provide a streamlined process for consistently creating and distributing content to reach a wider audience.Our methodology is all about effortlessly cascading content to all your...

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Email Marketing: Biggest blunders to avoid

Email Marketing: Biggest blunders to avoid

Elevate Your Email Marketing Strategy: Avoid These 12 Common Mistakes In today’s fast-paced digital marketing landscape, email remains a powerful tool for connecting with your audience. However, many marketers fall prey to common errors that can hinder the success of...

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Apple’s Mail Privacy Protection – a paradigm shift?

Apple’s Mail Privacy Protection – a paradigm shift?

In an era where digital communication and marketing play a pivotal role, Apple's Mail Privacy Protection (MPP) has introduced a significant paradigm shift in the realm of email marketing. With its far-reaching implications, MPP has compelled marketers to reassess...

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Email Deliverability Score 10/10

Email Deliverability Score 10/10

You'll be pleased to know that as experts in the Email Marketing sphere here at Edge Digital, we thoroughly test our email deliverability, and our campaigns typically score a reassuring 10/10*. Email marketing is an essential component of any digital marketing...

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Amazon’s Expansion in the Office Supplies Sector

Amazon’s Expansion in the Office Supplies Sector

Amazon's Expansion in the Office Supplies Sector: A Comprehensive Analysis of the Past, Present, and Future The landscape of modern commerce has been dramatically reshaped by the digital revolution, and at the forefront of this transformation stands Amazon, the global...

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Youth-Centered Marketing for Gen Z

Youth-Centered Marketing for Gen Z

Youth-Centered Marketing for Gen Z: How to Reach the Next Big Consumer Demographic In today’s fast-paced digital world, marketing strategies are constantly evolving to keep up with the ever-changing consumer landscape. One of the most significant shifts in recent...

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Digital Marketing Trends in 2023: Adapting for Success

Digital Marketing Trends in 2023: Adapting for Success

The landscape of digital marketing is in a perpetual state of transformation, driven by the ever-evolving technological landscape and shifting consumer behaviours. To maintain competitiveness in this dynamic environment, staying abreast of the latest trends is...

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CHATGPT: Top 10 mistakes

CHATGPT: Top 10 mistakes

Here are some of the top mistakes that individuals commonly make when utilising ChatGPT, along with recommendations to enhance your interactions: Inaccurate Fact Verification:Users should remain vigilant about the accuracy of information provided by ChatGPT,...

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How E-commerce survives AI?

How E-commerce survives AI?

The Transformative Impact of AI on E-Commerce: Revolutionising Customer Experiences and Business Operations In today's fast-paced digital landscape, the integration of artificial intelligence (AI) technology has revolutionised various industries, and e-commerce is no...

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How AI changes Marketing in next 18 months

How AI changes Marketing in next 18 months

Artificial Intelligence (AI) is revolutionising the landscape of the marketing industry, poised to usher in a profound transformation within the next 18 months. The advent of AI-powered marketing tools is enabling businesses to navigate an increasingly data-driven and...

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Small Business Growth: Referral Marketing and Networking

Small Business Growth: Referral Marketing and Networking

Referral marketing and networking are powerful strategies that small businesses can utilise to grow their customer base and increase sales. By leveraging the power of word-of-mouth and building relationships with other businesses and individuals, small businesses can...

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How to grow your contact list

How to grow your contact list

If you’re not growing your contact list then you’re not growing your business. Building a contact list is crucial for businesses to establish and maintain relationships with their customers. A robust contact list allows businesses to communicate important updates, promotions, and valuable content directly to their target audience.

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Behold our site refresh!

Behold our site refresh!

Edge Digital is excited to announce the launch of our newly refreshed website, designed to provide an engaging and immersive online experience for our visitors. With a keen focus on user satisfaction, we have meticulously revamped our digital platform, introducing a...

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The Rise of Social Commerce: Revolutionising Online Shopping

The Rise of Social Commerce: Revolutionising Online Shopping

In the ever-evolving landscape of e-commerce, a significant transformation is taking place that is redefining the way consumers shop online. This transformative trend is none other than "social commerce." Social commerce is a burgeoning phenomenon that has gained...

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Ecommerce Trends Shaping the Future: A Glimpse into 2024

Ecommerce Trends Shaping the Future: A Glimpse into 2024

E-commerce, an ever-evolving landscape, is primed to embark on another exciting journey in the year 2024. As technology continues to march forward and consumer preferences shift, new and captivating trends are set to unfold within the realm of online commerce. This...

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