Revolutionising Business Communication with Email Fulfillment In today's fast-paced business world, effective communication is key. Traditional...
Transform Communication with Email Fulfillment
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Welcome!
Here, we’re all about sharing useful, interesting, and fun stuff with you! You’ll find not only case studies, showcases, and updates from Edge, but we’ll also be exploring the internet and looking into topics that matter to us and our clients. Get ready for some awesome content, like upcoming trends, handy industry tips, helpful guides, and a whole lot more.
Hyper-Personalisation’s Impact on Email Marketing
In today's digital world, where consumers are bombarded with countless marketing messages, it has become increasingly challenging for brands to capture the attention of their target audience. However, with the emergence of hyper-personalisation in email marketing,...
Email automation: Why your business needs it
Email marketing automation has become a vital tool for businesses seeking to enhance their performance and efficiency. By automating specific email marketing functions, businesses can streamline processes, enhance customer engagement, and drive revenue growth. For...
We’ve Moved to a New Office in Cheltenham
We are thrilled to announce that our team has recently moved to a new office located at 7 Manor Park Business Centre, Mackenzie Way, Swindon Village, Cheltenham. This move represents a significant milestone for us, and we are excited about the opportunities and the...
The dawn of Hybrid Account Managers
The Rise of Hybrid Account Managers: AI's Role in Transforming the Advertising and Marketing Industries In the fast-paced world of advertising and marketing, artificial intelligence (AI) is changing how people work. Hybrid account managers, who usually manage clients...
IoT’s Impact on Digital Marketing
Definition: The Internet of Things (IoT) is a network of connected devices that communicate with each other and the cloud. The Internet of Things has been a game-changer for various industries, and digital marketing is no exception. With the rise of IoT devices,...
Content Marketing + LinkedIn Outreach = Potent Combo
Maximum Impact: The Power Duo of Content Marketing and LinkedIn Outreach In today's fast-paced digital landscape, businesses are constantly seeking innovative strategies to nurture their lead pipelines and foster meaningful relationships with potential clients. Edge...
Embracing AI and Machine Learning
Embracing AI and Machine Learning for Hyper-Personalised Marketing Campaigns In today's fast-paced and ever-changing world, marketing has become a crucial aspect of any business. With the rise of technology, the marketing landscape has also evolved, and one of the...
Interactive Content
The Power of Interactive Content in Modern Marketing Strategies In the fast-paced world of digital marketing, interactive content has emerged as a potent tool to captivate audiences, gather valuable insights, and drive conversions. Unlike traditional static content,...
The Art of Storydoing
The Art of Storydoing: How Brands Can Move Beyond Storytelling to Drive Engagement In the world of digital marketing, storytelling has been a tried and true method for brands to connect with their audiences. However, as consumer engagement continues to evolve, a new...
Changing Landscape of Email Marketing in 2024
In the ever-evolving email marketing landscape, staying ahead of the curve is crucial to maintaining deliverability and compliance. As we step into 2024, notable changes are on the horizon that will reshape how businesses approach their email marketing strategies.
What’s your Lead Magnet?
Creating a compelling lead magnet is a crucial step in the digital marketing landscape. It serves as the gateway to capturing valuable prospect information and nurturing them into potential clients. Let's delve deeper into each step to refine and extend your...
Unveiling the 12 Dominant Marketing Trends in 2024
Welcome to a transformative year in the realm of marketing! As we step into 2024, the landscape continues its dynamic evolution, driven by technological advancements, shifting consumer behaviour, and emerging trends. Marketers are navigating a sea of possibilities and...
Our New Referral Reward Programme: A Win-Win Partnership
We thrive on building strong relationships with our clients, and it's through your trust and advocacy that we've grown over the years. Today, we're excited to unveil our latest initiative—the Referral Reward Programme—a gesture of gratitude to our valued clients,...
Humour in Marketing
You're havin' a laugh. Why Humor is the Ultimate Key to Stand Out in Marketing: Leveraging Humorous Strategies to Captivate Your Audience and Foster Brand Devotion In the dynamic realm of marketing, where competition is fierce and attention spans are fleeting, the art...
Empathy in Marketing
The Role of Empathy in Marketing: How to Create Campaigns that Connect with Your Audience on an Emotional Level Empathy, the ability to understand and share the feelings of others, is a powerful tool in marketing. It allows marketers to connect with their audience on...
The Art of Storytelling in Marketing
The Art of Storytelling in Marketing: How to Tell Compelling Stories that Resonate with Your Audience Storytelling is a timeless art form that has transcended generations and cultures, shaping the way humans communicate, connect, and understand the world around them....
Mastering Mindfullness in Marketing
The Multifaceted Benefits of Mindfulness in Marketing Enhanced Creativity and Innovation Mindfulness enables marketers to tap into their innate creativity. By being fully present and engaged, marketers can unlock innovative ideas that resonate with their audience....
Mastering Social Media: A Definitive Guide for Small Businesses
Social media marketing has become an essential tool for small businesses in the UK to reach their target audience, increase brand awareness, and drive website traffic. However, creating a social media marketing plan can be overwhelming, especially for those who are...
Crafting Effective Subject Lines
Mastering Subject Lines: Email Marketing Best Practices The cornerstone of successful email marketing lies in the art of crafting compelling subject lines. A well-crafted subject line has the power to captivate recipients, increase engagement, and reinforce brand...
Revolutionising Email Marketing: AI Large Language Model
Email marketing has been a linchpin of digital marketing strategies for decades. However, with the advent of artificial intelligence (AI) and large language models (LLMs), it has taken on new dimensions of sophistication. Edge Digital are embracing this potential now.
SEO Strategy: Winning Essentials
Essential Elements for Building a Winning SEO Strategy SEO is a crucial component of digital marketing, and it can help UK businesses attract targeted customers and dominate the local competition. By using effective SEO strategies, such as keyword research, on-page...
Demystifying SEO Fundamentals
Demystifying SEO Fundamentals: A Guide for UK Businesses Search Engine Optimisation (SEO) is the process of optimising a website to rank higher in search engine results pages (SERPs). SEO is a crucial component of digital marketing, and it can help businesses in the...
Technology for a Greener Planet
Revolutionising Client Engagement: Harnessing CRM Data, AI, and Email Marketing for a Greener Future In our ongoing commitment to supporting our long-term Clients in their sustainability efforts, we're excited to introduce a new initiative that harnesses the power of...
Content Marketing Bundle Launched
We've listened to our clients' feedback and fine-tuned our Content Cascade approach to provide a streamlined process for consistently creating and distributing content to reach a wider audience.Our methodology is all about effortlessly cascading content to all your...
Email Marketing: Biggest blunders to avoid
In today's fast-paced world of digital marketing, email has become a vital tool for connecting and captivating your audience. However, there are common mistakes that marketers often make when it comes to email campaigns, which can hinder their success. In this guide,...
AI in Copywriting: A Blessing or a Curse? Unveiling the Complex Relationship
Copywriting plays a crucial role in the world of marketing, serving as the bridge between a brand's message and its target audience. However, crafting personalised messages that truly connect with each individual can be a daunting task, especially when dealing with a...
Apple’s Mail Privacy Protection – a paradigm shift?
In an era where digital communication and marketing play a pivotal role, Apple's Mail Privacy Protection (MPP) has introduced a significant paradigm shift in the realm of email marketing. With its far-reaching implications, MPP has compelled marketers to reassess...
Email Deliverability Score 10/10
You'll be pleased to know that as experts in the Email Marketing sphere here at Edge Digital, we thoroughly test our email deliverability, and our campaigns typically score a reassuring 10/10*. Email marketing is an essential component of any digital marketing...
Amazon’s Expansion in the Office Supplies Sector
Amazon's Expansion in the Office Supplies Sector: A Comprehensive Analysis of the Past, Present, and Future The landscape of modern commerce has been dramatically reshaped by the digital revolution, and at the forefront of this transformation stands Amazon, the global...
Youth-Centered Marketing for Gen Z
Youth-Centered Marketing for Gen Z: How to Reach the Next Big Consumer Demographic Generation Z, or "Zoomers," is a unique group of young adults and teens who have never known life without the internet. They bring tremendous spending power to the table, and brands are...
Digital Marketing Trends in 2023: Adapting for Success
The landscape of digital marketing is in a perpetual state of transformation, driven by the ever-evolving technological landscape and shifting consumer behaviours. To maintain competitiveness in this dynamic environment, staying abreast of the latest trends is...
Enhancing Loyalty Programme Success through Data-Driven Personalisation
Discover How We Achieved a £56k Revenue Surge Across the Office Depot Customer Base in Just 3 Months We unlocked the potential of data-driven personalisation to revolutionize the loyalty programme for Office Depot, resulting in an impressive £56k revenue increase over...
CHATGPT: Top 10 mistakes
Here are some of the top mistakes that individuals commonly make when utilising ChatGPT, along with recommendations to enhance your interactions: Inaccurate Fact Verification:Users should remain vigilant about the accuracy of information provided by ChatGPT,...
How E-commerce survives AI?
The Transformative Impact of AI on E-Commerce: Revolutionising Customer Experiences and Business Operations In today's fast-paced digital landscape, the integration of artificial intelligence (AI) technology has revolutionised various industries, and e-commerce is no...
How AI changes Marketing in next 18 months
Artificial Intelligence (AI) is revolutionising the landscape of the marketing industry, poised to usher in a profound transformation within the next 18 months. The advent of AI-powered marketing tools is enabling businesses to navigate an increasingly data-driven and...
Small Business Growth: Referral Marketing and Networking
Referral marketing and networking are powerful strategies that small businesses can utilise to grow their customer base and increase sales. By leveraging the power of word-of-mouth and building relationships with other businesses and individuals, small businesses can...
How to grow your contact list
If you’re not growing your contact list then you’re not growing your business. Building a contact list is crucial for businesses to establish and maintain relationships with their customers. A robust contact list allows businesses to communicate important updates, promotions, and valuable content directly to their target audience.
Behold our site refresh!
Edge Digital is excited to announce the launch of our newly refreshed website, designed to provide an engaging and immersive online experience for our visitors. With a keen focus on user satisfaction, we have meticulously revamped our digital platform, introducing a...
The Rise of Social Commerce: Revolutionising Online Shopping
In the ever-evolving landscape of e-commerce, a significant transformation is taking place that is redefining the way consumers shop online. This transformative trend is none other than "social commerce." Social commerce is a burgeoning phenomenon that has gained...
Ecommerce Trends Shaping the Future: A Glimpse into 2024
E-commerce, an ever-evolving landscape, is primed to embark on another exciting journey in the year 2024. As technology continues to march forward and consumer preferences shift, new and captivating trends are set to unfold within the realm of online commerce. This...
Small Business Growth: The Fundamentals
Growing a small business requires a strong foundation of best practices and strategies. Here are some fundamentals for growing a small business, 5 minute read distilled from 6 leading sources. 16 FUNDAMENTALS + 12 BONUS TIPS!
UK economic forecast’s 2024 impact on marketing
1. The International Monetary Fund (IMF) predicts that the UK will face a challenging economic outlook, despite avoiding a recession in 2023. Staff forecasts growth to slow to 0.4 per cent in 2023, held back by tighter monetary and fiscal policies needed to...
How Technology saves the Office Supplies sector
The UK’s office supplies industry is changing due to various factors such as remote work, digitalisation, and evolving customer demands. To stay competitive in this changing market, businesses need to embrace new technologies and innovations
The Future for Office Supplies Companies in the UK
The office supplies industry in the UK is facing a changing landscape due to various factors such as remote work, digitalisation, and evolving customer demands. While the future may seem uncertain, there are opportunities for office supplies companies to adapt and...
Marketing the Downturn and Winning
Navigating through a downturn amid unprecedented uncertainty, you might wonder what steps to take. The answer lies in preparing for the inevitable recovery – as it always comes. In this concise 3-minute read, we draw insights from 6 leading industry sources to elaborate on why seizing the opportunity to invest in your marketing now is more advantageous than ever
Hyper-Personalised Email Marketing
Here at Edge Digital we have been sending ‘hyper-personalised’ emails from our proprietary platform for over 10 years. Utilising our integral Dynamic Content Engine (DCE) we can build emails on the fly with a plethora of personalised elements that truly deliver a 1-1 conversation. Want to know the benefits?
Email Marketing Trends 2023
Email marketing is an essential part of any digital marketing strategy. It is a cost-effective way to reach a large audience and can be used to build relationships with customers, drive traffic to websites, and increase sales. As we move through 2023, there are several email marketing trends that businesses should be aware of to stay ahead of the competition. Having researched a number of industry leading sources (linked to in the article), we will discuss some of the most important email marketing trends for 2023.
Helping Charities Minimise Sign-Up Cancellations: A Proven Blueprint
Charities around the world face a significant challenge when it comes to sign-up cancellations. Within the first 24 hours of a street sign-up, an alarming 22% of individuals experience a change of heart, resulting in terminated direct debits.
Unlocking the Power of Email Marketing Automation: Driving Revenue Growth with Banner
Email marketing automation offers businesses numerous benefits, including enhanced customer engagement, improved lead nurturing, time and resource efficiency, data-driven insights, and scalability. Our client, Banner, achieved remarkable results with their automated Welcome program (176% uplift in sales revenue) and Win Back program (£30k per month). Harnessing the power of automation can drive revenue growth and strengthen customer relationships.