How Not to Lose Customers: Leveraging Data and Automation for Customer Retention In today's fast-paced and highly competitive business landscape, customer retention has become just as crucial as customer acquisition. With the rising costs of acquiring new customers,...
Digital Marketing: Where Technology, Data and Psychology Converge In today's fast-paced and highly connected world, traditional marketing tactics are no longer enough to capture the attention of consumers. With the rise of digital platforms and the constant...
Escape the dizzying speed of marketing tech and join us on a reflective journey back in time to explore another pivotal year in the UK Ad and Marketing industry. Our next destination? The iconic year of 2010, a year filled with significant developments and milestones...
Maximising Engagement on Social Media Platforms: Tips and Strategies In today's digital age, social media engagement is a critical metric for businesses aiming to build brand awareness, foster customer loyalty, and drive conversions. Simply being on social media isn’t...
Repurposing Content: How to Get More Mileage Out of Your Existing Content As a business owner or marketer, you know that creating high-quality content is essential for engaging your audience, building brand awareness, and driving conversions. However, producing fresh...
As a small business owner, you know that effective marketing is crucial for attracting new customers and growing your brand. However, hiring a full-service marketing agency may not always be feasible, especially when you're just starting out or operating on a tight...
Revolutionising Business Communication with Email Fulfillment In today's fast-paced business world, effective communication is key. Traditional...
In today's digital world, where consumers are bombarded with countless marketing messages, it has become increasingly challenging for brands to capture the attention of their target audience. However, with the emergence of hyper-personalisation in email marketing,...
Email marketing automation has become a vital tool for businesses seeking to enhance their performance and efficiency. By automating specific email marketing functions, businesses can streamline processes, enhance customer engagement, and drive revenue growth. For...
We are thrilled to announce that our team has recently moved to a new office located at 7 Manor Park Business Centre, Mackenzie Way, Swindon Village, Cheltenham. This move represents a significant milestone for us, and we are excited about the opportunities and the...
The Rise of Hybrid Account Managers: AI's Role in Transforming the Advertising and Marketing Industries In the fast-paced world of advertising and marketing, artificial intelligence (AI) is changing how people work. Hybrid account managers, who usually manage clients...
Definition: The Internet of Things (IoT) is a network of connected devices that communicate with each other and the cloud. The Internet of Things has been a game-changer for various industries, and digital marketing is no exception. With the rise of IoT devices,...
Maximum Impact: The Power Duo of Content Marketing and LinkedIn Outreach In today's fast-paced digital landscape, businesses are constantly seeking innovative strategies to nurture their lead pipelines and foster meaningful relationships with potential clients. Edge...
Embracing AI and Machine Learning for Hyper-Personalised Marketing Campaigns In today's fast-paced and ever-changing world, marketing has become a crucial aspect of any business. With the rise of technology, the marketing landscape has also evolved, and one of the...
The Power of Interactive Content in Modern Marketing Strategies In the fast-paced world of digital marketing, interactive content has emerged as a potent tool to captivate audiences, gather valuable insights, and drive conversions. Unlike traditional static content,...
The Art of Storydoing: How Brands Can Move Beyond Storytelling to Drive Engagement In the world of digital marketing, storytelling has been a tried and true method for brands to connect with their audiences. However, as consumer engagement continues to evolve, a new...
In the ever-evolving email marketing landscape, staying ahead of the curve is crucial to maintaining deliverability and compliance. As we step into 2024, notable changes are on the horizon that will reshape how businesses approach their email marketing strategies.
Creating a compelling lead magnet is a crucial step in the digital marketing landscape. It serves as the gateway to capturing valuable prospect information and nurturing them into potential clients. Let's delve deeper into each step to refine and extend your...
Welcome to a transformative year in the realm of marketing! As we step into 2024, the landscape continues its dynamic evolution, driven by technological advancements, shifting consumer behaviour, and emerging trends. Marketers are navigating a sea of possibilities and...
We thrive on building strong relationships with our clients, and it's through your trust and advocacy that we've grown over the years. Today, we're excited to unveil our latest initiative—the Referral Reward Programme—a gesture of gratitude to our valued clients,...
You're havin' a laugh. Why Humor is the Ultimate Key to Stand Out in Marketing: Leveraging Humorous Strategies to Captivate Your Audience and Foster Brand Devotion In the dynamic realm of marketing, where competition is fierce and attention spans are fleeting, the art...
Mastering Subject Lines: Email Marketing Best Practices Email marketing has become an integral part of any successful marketing strategy. With the rise of digital communication, email has become a primary means of reaching and engaging with customers. However, with...
Revolutionising Client Engagement: Harnessing CRM Data, AI, and Email Marketing for a Greener Future In our ongoing commitment to supporting our long-term Clients in their sustainability efforts, we're excited to introduce a new initiative that harnesses the power of...
Elevate Your Email Marketing Strategy: Avoid These 12 Common Mistakes In today’s fast-paced digital marketing landscape, email remains a powerful tool for connecting with your audience. However, many marketers fall prey to common errors that can hinder the success of...
Copywriting plays a crucial role in the world of marketing, serving as the bridge between a brand's message and its target audience. However, crafting personalised messages that truly connect with each individual can be a daunting task, especially when dealing with a...
In an era where digital communication and marketing play a pivotal role, Apple's Mail Privacy Protection (MPP) has introduced a significant paradigm shift in the realm of email marketing. With its far-reaching implications, MPP has compelled marketers to reassess...
You'll be pleased to know that as experts in the Email Marketing sphere here at Edge Digital, we thoroughly test our email deliverability, and our campaigns typically score a reassuring 10/10*. Email marketing is an essential component of any digital marketing...
Youth-Centered Marketing for Gen Z: How to Reach the Next Big Consumer Demographic In today’s fast-paced digital world, marketing strategies are constantly evolving to keep up with the ever-changing consumer landscape. One of the most significant shifts in recent...
The landscape of digital marketing is in a perpetual state of transformation, driven by the ever-evolving technological landscape and shifting consumer behaviours. To maintain competitiveness in this dynamic environment, staying abreast of the latest trends is...
Discover How We Achieved a £56k Revenue Surge Across the Office Depot Customer Base in Just 3 Months We unlocked the potential of data-driven personalisation to revolutionize the loyalty programme for Office Depot, resulting in an impressive £56k revenue increase over...
Artificial Intelligence (AI) is revolutionising the landscape of the marketing industry, poised to usher in a profound transformation within the next 18 months. The advent of AI-powered marketing tools is enabling businesses to navigate an increasingly data-driven and...
If you’re not growing your contact list then you’re not growing your business. Building a contact list is crucial for businesses to establish and maintain relationships with their customers. A robust contact list allows businesses to communicate important updates, promotions, and valuable content directly to their target audience.
Edge Digital is excited to announce the launch of our newly refreshed website, designed to provide an engaging and immersive online experience for our visitors. With a keen focus on user satisfaction, we have meticulously revamped our digital platform, introducing a...
1. The International Monetary Fund (IMF) predicts that the UK will face a challenging economic outlook, despite avoiding a recession in 2023. Staff forecasts growth to slow to 0.4 per cent in 2023, held back by tighter monetary and fiscal policies needed to...
Navigating through a downturn amid unprecedented uncertainty, you might wonder what steps to take. The answer lies in preparing for the inevitable recovery – as it always comes. In this concise 3-minute read, we draw insights from 6 leading industry sources to elaborate on why seizing the opportunity to invest in your marketing now is more advantageous than ever
Here at Edge Digital we have been sending ‘hyper-personalised’ emails from our proprietary platform for over 10 years. Utilising our integral Dynamic Content Engine (DCE) we can build emails on the fly with a plethora of personalised elements that truly deliver a 1-1 conversation. Want to know the benefits?
Email marketing is an essential part of any digital marketing strategy. It is a cost-effective way to reach a large audience and can be used to build relationships with customers, drive traffic to websites, and increase sales. As we move through 2023, there are several email marketing trends that businesses should be aware of to stay ahead of the competition. Having researched a number of industry leading sources (linked to in the article), we will discuss some of the most important email marketing trends for 2023.
Charities around the world face a significant challenge when it comes to sign-up cancellations. Within the first 24 hours of a street sign-up, an alarming 22% of individuals experience a change of heart, resulting in terminated direct debits.
Email marketing automation offers businesses numerous benefits, including enhanced customer engagement, improved lead nurturing, time and resource efficiency, data-driven insights, and scalability. Our client, Banner, achieved remarkable results with their automated Welcome program (176% uplift in sales revenue) and Win Back program (£30k per month). Harnessing the power of automation can drive revenue growth and strengthen customer relationships.
Reactor Mail by Edge Digital is a game-changing email fulfilment tool that empowers businesses to streamline their communication processes. With instant delivery, branded templates, and comprehensive tracking features, Reactor Mail enhances customer engagement, improves efficiency, and drives business growth in the digital age.
Edge Digital unlocks the power of Cascade Marketing to enhance online presence. Through web content, SEO, social media, and email marketing, businesses can engage customers, boost website traffic, and increase brand visibility. With a seamless process, advanced analytics, and automation, Edge Digital maximizes results. Elevate your online marketing efforts with Edge Digital’s tailored strategies and comprehensive approach. Contact us today to unlock your brand’s full potential in the digital landscape.
Integrated marketing combines traditional offline media with online channels to deliver compelling campaigns that break through the noise of saturated online marketing. A case study of Office Depot UK demonstrated how humour, personalisation, and a mix of direct mail and email achieved a remarkable 7% response rate, highlighting the power of integration. Edge offers end-to-end solutions to help brands leverage the potential of integrated marketing for maximum impact.