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Here, we’re all about sharing useful, interesting, and fun stuff with you! You’ll find not only case studies, showcases, and updates from Edge, but we’ll also be exploring the internet and looking into topics that matter to us and our clients. Get ready for some awesome content, like upcoming trends, handy industry tips, helpful guides, and a whole lot more.

Hyper-Personalisation’s Impact on Email Marketing

Hyper-Personalisation’s Impact on Email Marketing

In today's digital world, where consumers are bombarded with countless marketing messages, it has become increasingly challenging for brands to capture the attention of their target audience. However, with the emergence of hyper-personalisation in email marketing,...

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Email automation: Why your business needs it

Email automation: Why your business needs it

Email marketing automation has become a vital tool for businesses seeking to enhance their performance and efficiency. By automating specific email marketing functions, businesses can streamline processes, enhance customer engagement, and drive revenue growth. For...

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We’ve Moved to a New Office in Cheltenham

We’ve Moved to a New Office in Cheltenham

We are thrilled to announce that our team has recently moved to a new office located at 7 Manor Park Business Centre, Mackenzie Way, Swindon Village, Cheltenham. This move represents a significant milestone for us, and we are excited about the opportunities and the...

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The dawn of Hybrid Account Managers

The dawn of Hybrid Account Managers

The Rise of Hybrid Account Managers: AI's Role in Transforming the Advertising and Marketing Industries In the fast-paced world of advertising and marketing, artificial intelligence (AI) is changing how people work. Hybrid account managers, who usually manage clients...

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IoT’s Impact on Digital Marketing

IoT’s Impact on Digital Marketing

Definition: The Internet of Things (IoT) is a network of connected devices that communicate with each other and the cloud. The Internet of Things has been a game-changer for various industries, and digital marketing is no exception. With the rise of IoT devices,...

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Content Marketing + LinkedIn Outreach = Potent Combo

Content Marketing + LinkedIn Outreach = Potent Combo

Maximum Impact: The Power Duo of Content Marketing and LinkedIn Outreach In today's fast-paced digital landscape, businesses are constantly seeking innovative strategies to nurture their lead pipelines and foster meaningful relationships with potential clients. Edge...

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Embracing AI and Machine Learning

Embracing AI and Machine Learning

Embracing AI and Machine Learning for Hyper-Personalised Marketing Campaigns In today's fast-paced and ever-changing world, marketing has become a crucial aspect of any business. With the rise of technology, the marketing landscape has also evolved, and one of the...

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Interactive Content

Interactive Content

The Power of Interactive Content in Modern Marketing Strategies In the fast-paced world of digital marketing, interactive content has emerged as a potent tool to captivate audiences, gather valuable insights, and drive conversions. Unlike traditional static content,...

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The Art of Storydoing

The Art of Storydoing

The Art of Storydoing: How Brands Can Move Beyond Storytelling to Drive Engagement In the world of digital marketing, storytelling has been a tried and true method for brands to connect with their audiences. However, as consumer engagement continues to evolve, a new...

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Changing Landscape of Email Marketing in 2024

Changing Landscape of Email Marketing in 2024

In the ever-evolving email marketing landscape, staying ahead of the curve is crucial to maintaining deliverability and compliance. As we step into 2024, notable changes are on the horizon that will reshape how businesses approach their email marketing strategies.

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What’s your Lead Magnet?

What’s your Lead Magnet?

Creating a compelling lead magnet is a crucial step in the digital marketing landscape. It serves as the gateway to capturing valuable prospect information and nurturing them into potential clients. Let's delve deeper into each step to refine and extend your...

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Unveiling the 12 Dominant Marketing Trends in 2024

Unveiling the 12 Dominant Marketing Trends in 2024

Welcome to a transformative year in the realm of marketing! As we step into 2024, the landscape continues its dynamic evolution, driven by technological advancements, shifting consumer behaviour, and emerging trends. Marketers are navigating a sea of possibilities and...

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Our New Referral Reward Programme: A Win-Win Partnership

Our New Referral Reward Programme: A Win-Win Partnership

We thrive on building strong relationships with our clients, and it's through your trust and advocacy that we've grown over the years. Today, we're excited to unveil our latest initiative—the Referral Reward Programme—a gesture of gratitude to our valued clients,...

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Humour in Marketing

Humour in Marketing

You're havin' a laugh. Why Humor is the Ultimate Key to Stand Out in Marketing: Leveraging Humorous Strategies to Captivate Your Audience and Foster Brand Devotion In the dynamic realm of marketing, where competition is fierce and attention spans are fleeting, the art...

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Crafting Effective Subject Lines

Crafting Effective Subject Lines

Mastering Subject Lines: Email Marketing Best Practices The cornerstone of successful email marketing lies in the art of crafting compelling subject lines. A well-crafted subject line has the power to captivate recipients, increase engagement, and reinforce brand...

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Technology for a Greener Planet

Technology for a Greener Planet

Revolutionising Client Engagement: Harnessing CRM Data, AI, and Email Marketing for a Greener Future In our ongoing commitment to supporting our long-term Clients in their sustainability efforts, we're excited to introduce a new initiative that harnesses the power of...

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Email Marketing: Biggest blunders to avoid

Email Marketing: Biggest blunders to avoid

In today's fast-paced world of digital marketing, email has become a vital tool for connecting and captivating your audience. However, there are common mistakes that marketers often make when it comes to email campaigns, which can hinder their success. In this guide,...

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Apple’s Mail Privacy Protection – a paradigm shift?

Apple’s Mail Privacy Protection – a paradigm shift?

In an era where digital communication and marketing play a pivotal role, Apple's Mail Privacy Protection (MPP) has introduced a significant paradigm shift in the realm of email marketing. With its far-reaching implications, MPP has compelled marketers to reassess...

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Email Deliverability Score 10/10

Email Deliverability Score 10/10

You'll be pleased to know that as experts in the Email Marketing sphere here at Edge Digital, we thoroughly test our email deliverability, and our campaigns typically score a reassuring 10/10*. Email marketing is an essential component of any digital marketing...

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Youth-Centered Marketing for Gen Z

Youth-Centered Marketing for Gen Z

Youth-Centered Marketing for Gen Z: How to Reach the Next Big Consumer Demographic Generation Z, or "Zoomers," is a unique group of young adults and teens who have never known life without the internet. They bring tremendous spending power to the table, and brands are...

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Digital Marketing Trends in 2023: Adapting for Success

Digital Marketing Trends in 2023: Adapting for Success

The landscape of digital marketing is in a perpetual state of transformation, driven by the ever-evolving technological landscape and shifting consumer behaviours. To maintain competitiveness in this dynamic environment, staying abreast of the latest trends is...

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How AI changes Marketing in next 18 months

How AI changes Marketing in next 18 months

Artificial Intelligence (AI) is revolutionising the landscape of the marketing industry, poised to usher in a profound transformation within the next 18 months. The advent of AI-powered marketing tools is enabling businesses to navigate an increasingly data-driven and...

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How to grow your contact list

How to grow your contact list

If you’re not growing your contact list then you’re not growing your business. Building a contact list is crucial for businesses to establish and maintain relationships with their customers. A robust contact list allows businesses to communicate important updates, promotions, and valuable content directly to their target audience.

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Behold our site refresh!

Behold our site refresh!

Edge Digital is excited to announce the launch of our newly refreshed website, designed to provide an engaging and immersive online experience for our visitors. With a keen focus on user satisfaction, we have meticulously revamped our digital platform, introducing a...

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UK economic forecast’s 2024 impact on marketing

UK economic forecast’s 2024 impact on marketing

  1. The International Monetary Fund (IMF) predicts that the UK will face a challenging economic outlook, despite avoiding a recession in 2023. Staff forecasts growth to slow to 0.4 per cent in 2023, held back by tighter monetary and fiscal policies needed to...

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Marketing the Downturn and Winning

Marketing the Downturn and Winning

Navigating through a downturn amid unprecedented uncertainty, you might wonder what steps to take. The answer lies in preparing for the inevitable recovery – as it always comes. In this concise 3-minute read, we draw insights from 6 leading industry sources to elaborate on why seizing the opportunity to invest in your marketing now is more advantageous than ever

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Hyper-Personalised Email Marketing

Hyper-Personalised Email Marketing

Here at Edge Digital we have been sending ‘hyper-personalised’ emails from our proprietary platform for over 10 years. Utilising our integral Dynamic Content Engine (DCE) we can build emails on the fly with a plethora of personalised elements that truly deliver a 1-1 conversation. Want to know the benefits?

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Email Marketing Trends 2023

Email Marketing Trends 2023

Email marketing is an essential part of any digital marketing strategy. It is a cost-effective way to reach a large audience and can be used to build relationships with customers, drive traffic to websites, and increase sales. As we move through 2023, there are several email marketing trends that businesses should be aware of to stay ahead of the competition. Having researched a number of industry leading sources (linked to in the article), we will discuss some of the most important email marketing trends for 2023.

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Unlocking the Power of Email Marketing Automation: Driving Revenue Growth with Banner

Unlocking the Power of Email Marketing Automation: Driving Revenue Growth with Banner

Email marketing automation offers businesses numerous benefits, including enhanced customer engagement, improved lead nurturing, time and resource efficiency, data-driven insights, and scalability. Our client, Banner, achieved remarkable results with their automated Welcome program (176% uplift in sales revenue) and Win Back program (£30k per month). Harnessing the power of automation can drive revenue growth and strengthen customer relationships.

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Reactor Mail: Streamlining Email Fulfilment for Modern Businesses

Reactor Mail: Streamlining Email Fulfilment for Modern Businesses

Reactor Mail by Edge Digital is a game-changing email fulfilment tool that empowers businesses to streamline their communication processes. With instant delivery, branded templates, and comprehensive tracking features, Reactor Mail enhances customer engagement, improves efficiency, and drives business growth in the digital age.

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Unlocking the Power of Content for Effective Online Marketing

Unlocking the Power of Content for Effective Online Marketing

Edge Digital unlocks the power of Cascade Marketing to enhance online presence. Through web content, SEO, social media, and email marketing, businesses can engage customers, boost website traffic, and increase brand visibility. With a seamless process, advanced analytics, and automation, Edge Digital maximizes results. Elevate your online marketing efforts with Edge Digital’s tailored strategies and comprehensive approach. Contact us today to unlock your brand’s full potential in the digital landscape.

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Over-the-Line Marketing: The Power of Integration

Over-the-Line Marketing: The Power of Integration

Integrated marketing combines traditional offline media with online channels to deliver compelling campaigns that break through the noise of saturated online marketing. A case study of Office Depot UK demonstrated how humour, personalisation, and a mix of direct mail and email achieved a remarkable 7% response rate, highlighting the power of integration. Edge offers end-to-end solutions to help brands leverage the potential of integrated marketing for maximum impact.

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