Email Deliverability Score 10/10

You’ll be pleased to know that as experts in the Email Marketing sphere here at Edge Digital, we thoroughly test our email deliverability, and our campaigns typically score a reassuring 10/10*. Email marketing is an essential component of any digital marketing strategy. However, crafting the perfect email is only half the battle. The other half is ensuring that your email actually reaches your intended audience. This is where email deliverability comes into play. Deliverability measures how many of your contacts receive your emails, and it’s one of the most critical factors for email marketing success.
*mail-tester.com report from recent Campaign

To improve email deliverability, it’s crucial to test your marketing emails. There are several reasons why testing is of utmost importance:

Identify and Fix Deliverability Issues:
Testing your emails can help you identify any deliverability issues, such as emails ending up in spam folders or being blocked by Internet Service Providers (ISPs). By recognising these problems, you can take necessary steps to rectify them and ensure that your emails successfully reach your intended audience.

Optimise Email Content: Testing plays a pivotal role in optimizing your email content for deliverability. For instance, you can conduct tests on different subject lines, sender names, and email copy variations to determine which ones yield higher open and click-through rates. By fine-tuning your content through testing, you can enhance engagement and ultimately drive more conversions.

Improve Sender Reputation:
The sender reputation you build significantly impacts email deliverability. If your emails consistently get marked as spam or are deleted without being opened, your sender reputation can suffer. By subjecting your emails to testing and improving recipient engagement, you can boost your sender reputation and increase the likelihood of your emails being successfully delivered.

Stay Up-to-Date with Best Practices:
Email deliverability best practices are continually evolving. Regularly testing your emails enables you to stay abreast of the latest trends and ensures that your emails align with the current best practices. This proactive approach helps you avoid common deliverability pitfalls and enhances your overall email marketing strategy.

Maximise ROI:
It’s noteworthy that email marketing yields the highest Return on Investment (ROI) among various digital marketing channels. However, if your emails fail to get delivered, your investment won’t yield any returns. By consistently subjecting your emails to rigorous testing and refining their deliverability, you can maximise your ROI and extract the full potential from your email marketing campaigns.

In conclusion, the significance of email deliverability cannot be overstated in the realm of digital marketing. Testing your emails is a vital practice that empowers you to identify and rectify issues, optimize content, enhance sender reputation, stay updated with best practices, and ultimately achieve a maximized ROI. At Edge Digital, our commitment to maintaining a 10/10 score for our email campaigns exemplifies our dedication to excellence in email marketing. So, rest assured that we employ rigorous testing to ensure the optimal deliverability of our emails, and we encourage you to adopt a similar approach for your own email marketing success

Sources:
[1] https://www.marketingsherpa.com/EmailMarketingReport2010ESum.pdf
[2] https://www.nutshell.com/blog/complete-guide-to-writing-marketing-emails
[3] https://www.litmus.com/blog/why-email-deliverability-matters
[4] https://www.brafton.com/news/content-marketing-news-2/digital-channel-profitable-33-marketers-arent-sure/
[5] https://www.websitemagazine.com/email
[6] https://www.linkedin.com/pulse/importance-email-deliverability-maximizing-success-your-hamza-baloch