AI in Copywriting: A Blessing or a Curse? Unveiling the Complex Relationship

Copywriting plays a crucial role in the world of marketing, serving as the bridge between a brand’s message and its target audience. However, crafting personalised messages that truly connect with each individual can be a daunting task, especially when dealing with a substantial customer base. Enter Artificial Intelligence (AI), a powerful tool that can revolutionise the art of copywriting. In this article, we will explore the transformative potential of AI in copywriting, with a specific focus on how Edge Digital is leveraging a proprietary SAAS CRM platform to analyse client databases and extract data points for the creation of 100% personalised email messages.

Benefits of AI in Copywriting

  • Personalisation at Scale: One of the most significant advantages of AI in copywriting is its ability to harness a vast array of data points to craft personalised messages for every single individual. Whether you’re dealing with a handful of customers or a massive client base, AI can ensure that each recipient receives content tailored precisely to their preferences and needs[1][2][3].
  • Improved Efficiency: AI excels at automating repetitive tasks, such as data analysis and content generation. By taking over these time-consuming chores, AI liberates copywriters to focus on the creative aspects of their work. This not only enhances efficiency but also allows for more thoughtful and strategic content development[6].
  • Better Insights: With its capacity to analyse copious amounts of customer data, AI can predict a customer’s desires and requirements. Armed with this insight, copywriters can craft highly targeted and personalised content that resonates deeply with each recipient[3][5].
  • Consistency: Maintaining a consistent brand voice across all communication channels is paramount for any business. AI can play a pivotal role in achieving this consistency by ensuring that customers receive a coherent and unified message, regardless of the platform or context[3].

Use Cases of AI in Copywriting

  • Email Marketing: Edge Digital’s proprietary SAAS CRM platform, powered by AI, is a prime example of how technology can revolutionise email marketing. By analysing client databases, it can extract invaluable data points. These data points are then used to generate hyper-personalised email messages that resonate on a profound level with each individual. Once created, these messages are seamlessly integrated into the email platform for delivery, resulting in highly engaging and personalised email marketing campaigns[1][4].
  • Content Creation: AI is not limited to email marketing; it can also be a valuable asset in generating content ideas, creating outlines, and even writing articles and blog posts. This versatility allows brands to maintain a consistent and personalised presence across various content channels[2].
  • Social Media Marketing: AI’s prowess extends to social media, where it can help generate personalised posts that connect with each individual on a personal level. This level of engagement is crucial for modern businesses seeking to make a lasting impression in the digital realm[6].
  • Chatbots: AI-powered chatbots are revolutionising customer service. By offering personalised responses and recommendations based on customer preferences and historical interactions, chatbots enhance the overall customer experience and foster deeper connections with brands[3].

Examples of AI in Copywriting

  • Starbucks: Starbucks has embraced AI to enhance its user experience. By collecting data from loyalty cards and mobile apps, Starbucks can create personalised offers and recommendations for each individual customer. This personalised approach not only boosts customer loyalty but also drives sales and revenue[3].
  • is a remarkable AI-powered tool designed to assist sales development representatives in crafting personalised messages. By dynamically referencing data points, can generate compelling subject lines, captivating email copies, and engaging ice-breakers that resonate deeply with each recipient. This tool empowers sales teams to establish more meaningful connections with potential clients[1][4].
  • Persado: For marketers seeking to create personalised content that maintains a human touch and brand consistency, Persado offers a compelling solution. This AI-powered platform utilises Natural Language Processing (NLP) and Natural Language Generation (NLG) to produce content that strikes a balance between the human feel consumers desire and the consistent brand voice marketers require[3].


While AI undoubtedly offers significant benefits in the realm of copywriting, it’s important not to overlook the unique value that skilled copywriters bring to the table. They possess a deep understanding of language nuances and have the ability to infuse a human touch into the copy that AI may struggle to replicate. This personal touch is what often establishes a genuine connection with the audience.

In conclusion, the integration of AI into copywriting is undeniably transformative, allowing for the development of hyper-personalised communications. The power of AI lies in its capacity to process a vast array of data points, resulting in content that is finely tuned to each individual. This undoubtedly enhances the overall customer experience and contributes to business growth.

Absolutely, the intrinsic value of skilled copywriters in the marketing industry cannot be overstated. In the current landscape, they continue to hold a pivotal role. AI, while a powerful tool, serves as a valuable support mechanism rather than a replacement for this human expertise. As an agency, we are fully committed to harnessing the advantages of AI, but we steadfastly maintain the inclusion of a genuine copywriter to uphold the highest standards of that irreplaceable human touch. This dual approach ensures that our content not only leverages cutting-edge technology but also resonates authentically with our audience.

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