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Here, we’re all about sharing useful, interesting, and fun stuff with you! You’ll find not only case studies, showcases, and updates from Edge, but we’ll also be exploring the internet and looking into topics that matter to us and our clients. Get ready for some awesome content, like upcoming trends, handy industry tips, helpful guides, and a whole lot more.

Crafting Effective Subject Lines

Crafting Effective Subject Lines

Mastering Subject Lines: Email Marketing Best Practices The cornerstone of successful email marketing lies in the art of crafting compelling subject lines. A well-crafted subject line has the power to captivate recipients, increase engagement, and reinforce brand...

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Email Marketing: Biggest blunders to avoid

Email Marketing: Biggest blunders to avoid

In today's fast-paced world of digital marketing, email has become a vital tool for connecting and captivating your audience. However, there are common mistakes that marketers often make when it comes to email campaigns, which can hinder their success. In this guide,...

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Youth-Centered Marketing for Gen Z

Youth-Centered Marketing for Gen Z

Youth-Centered Marketing for Gen Z: How to Reach the Next Big Consumer Demographic Generation Z, or "Zoomers," is a unique group of young adults and teens who have never known life without the internet. They bring tremendous spending power to the table, and brands are...

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Digital Marketing Trends in 2023: Adapting for Success

Digital Marketing Trends in 2023: Adapting for Success

The landscape of digital marketing is in a perpetual state of transformation, driven by the ever-evolving technological landscape and shifting consumer behaviours. To maintain competitiveness in this dynamic environment, staying abreast of the latest trends is...

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How AI changes Marketing in next 18 months

How AI changes Marketing in next 18 months

Artificial Intelligence (AI) is revolutionising the landscape of the marketing industry, poised to usher in a profound transformation within the next 18 months. The advent of AI-powered marketing tools is enabling businesses to navigate an increasingly data-driven and...

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How to grow your contact list

How to grow your contact list

If you’re not growing your contact list then you’re not growing your business. Building a contact list is crucial for businesses to establish and maintain relationships with their customers. A robust contact list allows businesses to communicate important updates, promotions, and valuable content directly to their target audience.

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UK economic forecast’s 2024 impact on marketing

UK economic forecast’s 2024 impact on marketing

  1. The International Monetary Fund (IMF) predicts that the UK will face a challenging economic outlook, despite avoiding a recession in 2023. Staff forecasts growth to slow to 0.4 per cent in 2023, held back by tighter monetary and fiscal policies needed to...

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Marketing the Downturn and Winning

Marketing the Downturn and Winning

Navigating through a downturn amid unprecedented uncertainty, you might wonder what steps to take. The answer lies in preparing for the inevitable recovery – as it always comes. In this concise 3-minute read, we draw insights from 6 leading industry sources to elaborate on why seizing the opportunity to invest in your marketing now is more advantageous than ever

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Hyper-Personalised Email Marketing

Hyper-Personalised Email Marketing

Here at Edge Digital we have been sending ‘hyper-personalised’ emails from our proprietary platform for over 10 years. Utilising our integral Dynamic Content Engine (DCE) we can build emails on the fly with a plethora of personalised elements that truly deliver a 1-1 conversation. Want to know the benefits?

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Email Marketing Trends 2023

Email Marketing Trends 2023

Email marketing is an essential part of any digital marketing strategy. It is a cost-effective way to reach a large audience and can be used to build relationships with customers, drive traffic to websites, and increase sales. As we move through 2023, there are several email marketing trends that businesses should be aware of to stay ahead of the competition. Having researched a number of industry leading sources (linked to in the article), we will discuss some of the most important email marketing trends for 2023.

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