Maximising Engagement on Social Media Platforms: Tips and Strategies In today's digital age, social media engagement is a critical metric for businesses aiming to build brand awareness, foster customer loyalty, and drive conversions. Simply being on social media isn’t...
As a small business owner, you know that effective marketing is crucial for attracting new customers and growing your brand. However, hiring a full-service marketing agency may not always be feasible, especially when you're just starting out or operating on a tight...
Mastering Subject Lines: Email Marketing Best Practices Email marketing has become an integral part of any successful marketing strategy. With the rise of digital communication, email has become a primary means of reaching and engaging with customers. However, with...
Elevate Your Email Marketing Strategy: Avoid These 12 Common Mistakes In today’s fast-paced digital marketing landscape, email remains a powerful tool for connecting with your audience. However, many marketers fall prey to common errors that can hinder the success of...
Youth-Centered Marketing for Gen Z: How to Reach the Next Big Consumer Demographic In today’s fast-paced digital world, marketing strategies are constantly evolving to keep up with the ever-changing consumer landscape. One of the most significant shifts in recent...
The landscape of digital marketing is in a perpetual state of transformation, driven by the ever-evolving technological landscape and shifting consumer behaviours. To maintain competitiveness in this dynamic environment, staying abreast of the latest trends is...
Artificial Intelligence (AI) is revolutionising the landscape of the marketing industry, poised to usher in a profound transformation within the next 18 months. The advent of AI-powered marketing tools is enabling businesses to navigate an increasingly data-driven and...
If you’re not growing your contact list then you’re not growing your business. Building a contact list is crucial for businesses to establish and maintain relationships with their customers. A robust contact list allows businesses to communicate important updates, promotions, and valuable content directly to their target audience.
1. The International Monetary Fund (IMF) predicts that the UK will face a challenging economic outlook, despite avoiding a recession in 2023. Staff forecasts growth to slow to 0.4 per cent in 2023, held back by tighter monetary and fiscal policies needed to...
Navigating through a downturn amid unprecedented uncertainty, you might wonder what steps to take. The answer lies in preparing for the inevitable recovery – as it always comes. In this concise 3-minute read, we draw insights from 6 leading industry sources to elaborate on why seizing the opportunity to invest in your marketing now is more advantageous than ever
Here at Edge Digital we have been sending ‘hyper-personalised’ emails from our proprietary platform for over 10 years. Utilising our integral Dynamic Content Engine (DCE) we can build emails on the fly with a plethora of personalised elements that truly deliver a 1-1 conversation. Want to know the benefits?
Email marketing is an essential part of any digital marketing strategy. It is a cost-effective way to reach a large audience and can be used to build relationships with customers, drive traffic to websites, and increase sales. As we move through 2023, there are several email marketing trends that businesses should be aware of to stay ahead of the competition. Having researched a number of industry leading sources (linked to in the article), we will discuss some of the most important email marketing trends for 2023.
Charities around the world face a significant challenge when it comes to sign-up cancellations. Within the first 24 hours of a street sign-up, an alarming 22% of individuals experience a change of heart, resulting in terminated direct debits.