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Here, we’re all about sharing useful, interesting, and fun stuff with you! You’ll find not only case studies, showcases, and updates from Edge, but we’ll also be exploring the internet and looking into topics that matter to us and our clients. Get ready for some awesome content, like upcoming trends, handy industry tips, helpful guides, and a whole lot more.

Hyper-Personalisation’s Impact on Email Marketing

Hyper-Personalisation’s Impact on Email Marketing

In today's digital world, where consumers are bombarded with countless marketing messages, it has become increasingly challenging for brands to capture the attention of their target audience. However, with the emergence of hyper-personalisation in email marketing,...

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IoT’s Impact on Digital Marketing

IoT’s Impact on Digital Marketing

Definition: The Internet of Things (IoT) is a network of connected devices that communicate with each other and the cloud. The Internet of Things has been a game-changer for various industries, and digital marketing is no exception. With the rise of IoT devices,...

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Unveiling the 12 Dominant Marketing Trends in 2024

Unveiling the 12 Dominant Marketing Trends in 2024

Welcome to a transformative year in the realm of marketing! As we step into 2024, the landscape continues its dynamic evolution, driven by technological advancements, shifting consumer behaviour, and emerging trends. Marketers are navigating a sea of possibilities and...

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Revolutionising Email Marketing: AI Large Language Model

Revolutionising Email Marketing: AI Large Language Model

Email marketing has been a linchpin of digital marketing strategies for decades. However, with the advent of artificial intelligence (AI) and large language models (LLMs), it has taken on new dimensions of sophistication. Edge Digital are embracing this potential now.

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