Edge were retained from September 2009 to deliver all email communications for British Land, the leading property and investment company valued at £8.6 billion. Email has now become a primary channel for British Land in communication with many different audiences, from stake holders to employee’s, investors to customers.
Our email platform, Conductor, allows complete flexibility through its dynamic content engine to serve up variable content depending on the individual receiving the message.
At a corporate level British Land plan to increase their use of email significantly moving forward. Added to this, through the network of retail sites owned by British Land we are well placed to support other areas of the group in the future.