RNIB sign-up Edge Digital
(September 2011) RNIB has teamed up with Edge Digital to deliver its email donor retention programme.
Royal National Institute of Blind People (RNIB) is the UK's leading charity offering information, support and advice to almost two million people with sight loss.
Edge Digital, in partnership with The Really Helpful Marketing Company, launched the charity’s email donor retention programme to support the ‘face to face’ donor activity.
Nick Mitchell, MD at Edge comments, “Email offers a very quick method to reach a donor shortly after they have signed-up – which is a high-risk time for drop-out. Beyond the welcome message, every donor then goes into a monthly cycle of email messages which update them on what the charity is doing and how their money is gratefully being used. This is a very worthy cause and we are delighted to be working with RNIB”.
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