mflow
mflow, the social media music sharing site, described as Twitter meets iTunes (The Telegraph) has retained Edge Digital to develop, create and deliver it's eCRM programme. Encompassing newsletters and tactical promotions, the key drive will be to stimulate increased usage and loyalty amongst the audience - with different messages sent to members depending on their level of usage.
Beyond this we plan to bring full dynamic content to bear in serving up personalised content dictated by music taste.
http://www.mflow.com/