Office Depot
Office Depot, the global supplier of office products and services, has commissioned Edge to shape, create and deliver their new email communications programme in 2010. In reaching a vast B2B customer base, email is logically the primary channel to build and grow the relationship with each and every customer. Providing strategic and full creative services Edge are now working with Office Depot to kick-start the communications plan. Firstly encouraging customers to select their preferences (tell us what they want) which in turn will dynamically shape the information they are sent. The programme will then quickly evolve to deliver timely and tailored eNewsletters and promotions to the existing customer base.
In addition to the above support, Edge have also built a bespoke email tool that enables the Implementation team to send out ‘welcome’ emails and documentation via HTML email to newly signed-up customers. Previously new customers received information in the post – Email now provides an instant, convenient, cost-effective and better way to welcome customers on-board.