Friels Cider
Edge were called upon in the summer 2009 to create and build a flash site to launch Friels Cider. Working with their lead creative agency we took the off line brand identity and made it work very nicely online.
The result was a very visual, interactive, tactile and fun site that both communicated the core aspects of the brand whilst adding to the mystique and charm intended to give the brand real stand-out.
Friels is now steadily building market share in the UK and with that growth further online activity will be rolled out in 2010 including email, viral gaming, banners and prize draws. All of which we look forward to delivering!
http://www.frielscider.co.uk/