Amnesty International
Edge
teamed up with Amnesty’s lead agency Drugstore to build and deliver a
campaign microsite. This multi-media integrated campaign set out to
raise public awareness about what the government is doing in the ‘war
on terror’.
This site was the first ever use of online social networks for human rights campaigning. We built a hub of campaigning tools and real-time updates on who and how many Unsubscribers were using them.
At launch, sign-ups ran at 3,000 per day. Since October 2007 "Unsubscribe" has made over 500 blogs, generated substantial press coverage and achieved the highest ever fundraising response from a single appeal by Amnesty UK.
www.unsubscribe-me.org